Lindsey Hartz When Everyone Says "I Hate Marketing"
Lindsey Hartz and Robert have a wonderful conversation about how Lindsey became an entrepreneur to take better care of her family and just figured it out. She found so many authors hated marketing and she decided this was a problem she could solve. Lindsey figured out what she wanted and then she figured out who to serve and she created a business to make that happen.
1:20 Stepped down- kids were 2 & 4
4:30 Was working for their bottomline now I am serving
7:55 Persevere- connection
9:50 High functioning autism
12:25 Bootstrapped it
13:20 Aware of relationships
14:15 Client- online marketing
15:00 Therapist- designed writing- writing conference
16:10 Insane leap of courage
16:30 Books are conduits to change the world
18:40 Dont like it/ Change it
22:00 Marketing- need a larger audience
24:00 Relationships have been the key
29:00 People dont want to be treated as consumers
30:00 Work with authors
31:00 Find their marketing strengths
31:39 Sales journey
32:00 Stop waiting
34:00 Results not always revenue
40:00 Strategists- helping them do the work
42:27 We need to know how to have a relationship
58:00 Dream
Check out more of Lindsey
Website: hartzagency.com/
LinkedIn: /lindseyhartz/
Instagram: /lindseyhartz.ignite/
Facebook: /LindseyHartz.Ignite
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